Industry Must Improve Gambling’s Image Problem, Warn Experts
By Daniel Mcadam
Industry chiefs need to tackle the poor image of gambling that has taken hold in many European countries or end up being squeezed even more by politicians and pressure groups, according to industry experts.
Chief executives, lawyers and consultants have warned that the perception of the industry in some countries is the worst it has been for more than a decade.
Without a radical rethink by companies, including being transparent about tax and pushing regulators to champion the industry, ministers will continue to see gambling as a prime target for tax raids and tighter regulations, they said.
