ASA gives green signal to Poshbingo.com TV ad
A ruling by the Advertising Standards Authority (ASA) has gone in favour of Poshbingo for its television commercial.
A viewer objected that the ad was misleading, because it did not make clear that it was necessary for players to deposit and spend £20 before they could withdraw any money from their account.
Spacebar Media, responding on behalf of Poshbingo.com, clarified that the ad clearly stated that consumers must deposit and spend £10 to receive £20, for free, to spend on bingo games; the total amount to spend would therefore be £30.
The ASA noted that the ad did not state that players could withdraw money from their account having deposited and spent only £10 and stated “Join Poshbingo.com and get twenty pounds free play”.
“ We considered that made clear that players would receive £20 worth of game play only. Viewers were unlikely to be misled into believing that they could withdraw that £20,” stated the ASA.
It added that the requirement to deposit and spend £20 before withdrawing money was not relevant to the promotion but was a general condition applied to all first time withdrawals from Poshbingo.
“ We also noted the ad stated ” … Terms & conditions apply … “, which we considered was sufficient to alert viewers to the fact that restrictions applied. We considered viewers were unlikely to be misled into thinking that they could withdraw money having taken advantage of the free play on offer and concluded that the ad was not misleading,” stated the ASA.
