iGB: DVTM agrees self-regulatory ad model for S-H licensees
The German Association of Telecommunications and Media (DVTM) has finalised a new self-regulatory framework for advertising by Schleswig-Holstein licensed operators on the country’s free-to-air TV channels.
Agreed following negotiations between the DVTM, the state Ministry of the Interior and federal advertising association the Zentralband der deutschen Werbewirtschaft (ZAW), it limits the state’s online casino licensees to 17,000 minutes of air time per month.
This would ensure a proportional representation of online casino providers in TV advertising, the DVTM, which counts eight of the state’s 11 licensees among its members, explained.
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