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« BetClic » and « Europe 1 » are ready to suspend advertisements for online gaming.

May 6, 2009 2009

On last Wednesday, “BetClick” and the French radio “Europe 1” announced they were ready to suspend theirs ads for online gaming if others private and public operators did so as well. Since two weeks indeed, they have been advertising on the radio or in the newspapers in order to promote online gaming activities.

The French government reaffirmed that advertisement for internet gaming is prohibited under the current French law and thus asked all operators, but also public operators, to suspend they advertisement for online gaming until the new law enters into force.

Since then, the “Française des jeux” and “Pari Mutuel Urbain”, confirmed they would stop their advertisement for online gaming despite their current monopole.

However, this restriction refers to offline advertisement (newspapers and radio essentially) while online advertisement keeps flourishing.

Thibault Verbiest

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